Glossary
AEO (Answer Engine Optimization)
AEO refers to optimizing content so it can be extracted and presented as a direct answer — originally used for featured snippets and voice-assistant answers, now used almost interchangeably with GEO for generative AI answer engines. Where the industry does distinguish them, AEO is sometimes framed as the broader practice of answer-format optimization, while GEO specifically targets generative AI systems — but this boundary isn't consistently applied.
Why it matters for hotels
In practice, a hotel optimizing for AEO and GEO is doing the same work: making facts (room count, amenities, policies, location) clear, structured, and consistent enough that an AI system can extract and state them confidently and correctly.
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