Glossary
AI Visibility
AI visibility describes whether, and how favorably, a specific brand or business is mentioned when a real person asks an AI assistant a relevant question. Unlike traditional search visibility (measured by ranking position in a list of results), AI visibility is measured by whether an entity is named at all inside a short, synthesized answer.
Why it matters for hotels
For a hotel, AI visibility means being one of the (often only one to three) properties an AI assistant names when a traveler asks for a recommendation in their city or segment. A hotel can have strong traditional SEO visibility and zero AI visibility at the same time, since the two systems weigh different signals.
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