Glossary
Share of Voice (SOV)
Share of voice is the percentage of tracked queries or answers in which a given brand appears, relative to its named competitors, across a defined set of AI-engine responses. It's a comparative metric — it only means something in the context of a specific competitor set and query panel.
Why it matters for hotels
Staylight computes share of voice directly from its own scan data: for a hotel's tracked query panel, what percentage of AI answers name that hotel versus each named competitor, plus co-citation (how often two hotels are mentioned together in the same answer). This is one of the few figures on this page describing Staylight's own product mechanism rather than general industry practice.