Glossary
Entity Authority
Entity authority describes how confidently an AI or search system can resolve that a business is a distinct, real entity — this specific hotel, at this specific address, with these specific attributes — as opposed to being confused with a similarly named property or treated as an ambiguous, low-confidence reference.
Why it matters for hotels
A hotel with strong entity authority (consistent NAP, structured data, and third-party citations) gives an AI system a clear, confident basis to name and describe it correctly. Weak entity authority is a common root cause of both AI invisibility and AI hallucination — the system either avoids naming an ambiguous entity, or fills the gap incorrectly.
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